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Brand Identity at SFU
Become That Someone
Brand Messaging
Our university branding theme, “become that someone” speaks to our Catholic-Franciscan mission to help students grow into compassionate, caring, successful professionals.
This branding theme celebrates the transformational process that cultivates leaders and prepares students to become that someone who makes a difference in the lives of others.
Virtue · Truth · Compassion
These values run deep in our culture, and attract students with a devotion to shape the world.
![photography banner](/sites/default/files/styles/carousel_item/public/2022-04/Untitled%20design%20%285%29.png.webp?itok=RqtSkC4Q)
Photography
The SFU Office of Communications & Marketing maintains an official photo gallery that is available for use by the University community.
Official Photography Collection
Photo Releases
If your department is taking photos you must use a photo release form for children under 18.
University Logos
View our complete collection of university logos including print & web, round and more!
Brand Colors
Our primary brand color is PMS 201 Red, yet we've pulled together a collection of colors, harvested from nature, that pair well with it.
Download:
![Color Palette](/sites/default/files/styles/900_width_auto_height/public/2022-04/1.png.webp?itok=153OQ8RI)
Brand Fonts
You will see Boton and Lato used on the web and in print. Other fonts that work nicely are Arimo, Robato, and of course, Times New Roman.
![Font](/sites/default/files/styles/900_width_auto_height/public/2022-04/2_1.png.webp?itok=jm8caTiR)