Brand Identity at SFU
Become That Someone
Brand Messaging
Our university motto “Become that Someone” speaks to our Catholic-Franciscan mission to help students become compassionate, caring, successful professionals.
The values of faith, generosity, respect, discovery, and joy run deep in our culture and attract students with a desire to become that someone who makes a difference in the lives of others. This branding theme celebrates the transformational process at SFU that cultivates future leaders by inspiring students to see that a better world is possible.
Photography
The SFU Office of Communications & Marketing maintains an official photo gallery that is available for use by the University community.
Official Photography Collection
Photo Releases
If your department is taking photos you must use a photo release form for children under 18.
University Logos
View our complete collection of university logos including print & web, round and more!
Brand Colors
Our primary brand color is PMS 201 Red, yet we've pulled together a collection of colors, harvested from nature, that pair well with it.
Download:
Brand Fonts
You will see Boton and Lato used on the web and in print. Other fonts that work nicely are Arimo, Robato, and of course, Times New Roman.
